Reuzel

Created By Barbers, Used By Everyone. For those ready to sculpt a style, write a story, and be part of a legacy, welcome to the Reuzel family.

FLASHBACK

The story kicks off in a time of rock-n-roll grit and punk rebellion, 40 years gone in Rotterdam, Netherlands, when Leen and Bertus, affectionately referred to as The Bearded Bastard and The Bloody Butcher, began their journey. Barbers by trade, provocateurs by character, with an insatiable desire to create the perfect pomades for the counterculture they were so deeply ingrained in. Through trial and error, countless reformulations (and one far too close encounter with almost burning down the barbershop, a story for another day), the early versions of Red and Green came to be. And so, as traditional, old-school barbers, our unlikely protagonists dug deep into the rich history of pomades to create what is now celebrated as the world's finest in hair care…REUZEL.

The first pomades were made from pig fat and apples. Seriously!

Prior to the late 1700’s, barbers were also surgeons. In surgery, they attempted to use pig fat to heal open wounds and quickly learned this caused infection. In effort not to let the pig fat go to waste, they decided to use it for barbering and discovered that it was perfect for greasing the hair back from their customers’ face. While this style of slicking the hair back grew in popularity, it didn’t smell very gentlemen-like. The French then began adding apples to the mix to make the smell more appealing. The French word for apple is Pomme, and thus pomades were born.